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Our brand


Our vision

At BMelyRose, we pride ourselves on representing the quintessential California style, offering fashion that combines elegance and casualness to create trendy outfits that will make you feel comfortable in any situation.


We strive to capture the essence of California culture, offering original designs, flattering cuts and high-quality materials that suit every taste and occasion.


As the ultimate destination for fashion lovers, we're confident that our designs will make you stand out in style, while staying true to your values.


The mission

Our goal is to provide fashion enthusiasts with a carefully selected selection of clothing and accessories that capture the essence of California's unique aesthetic.


We are passionate about promoting sustainability and ethical practices in the fashion industry, and we work hard to ensure that all of our products are made with high quality materials and by suppliers who share our values.

Creative Process

Our creative process is inspired by the laid-back vibe.


We take inspiration from the natural beauty and unique culture of this iconic state to create clothing that captures its essence.


We are constantly experimenting with new ideas and fabrics to create pieces that are both fashionable and timeless, while focusing on quality and attention to detail.


The inspiration

Our founder Mel Bouami is a passionate designer who began his journey in fashion at a young age.


Inspired by the beauty and diversity of California, as well as the classic elegance of Belgian fashion, he founded BMelyRose to bring a touch of this unique fusion to the fashion world.


Mel draws inspiration from the vibrant colors and natural textures of the California coast, while staying true to the refined aesthetic of Belgian fashion.

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